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Alec  Such
Posted May 17, 2018 by Alec Such
There’s nothing worse than someone coming into your life, into your space, and telling you that you’re doing things all wrong. But in many cases, such a statement is nothing less than fact. That doesn’t mean you can’t make things right, however.

“The days of us thinking we’re in a dental practice and not a business are over. You must know your data, you must know where your marketing dollars are being spent, and you must know where you are getting your returns,” said dental practice consultant Kevin Henry. “The days of just ‘being in a practice’ are over, and that kind of thinking is going the wrong way.”

Instead, practice leaders must ask themselves what they can do well, what they can do better, and what they can do to be better advocates for their patients. Many practices simply do not reflect on such values, Henry said dental supplies. Instead, they leave themselves open to 10 costly mistakes.

Not Treating the Practice as a Small Business

You need a business mindset every day. If you don’t run your practice like a business, it won’t thrive like a business should. Henry encourages dental practice leaders to think of their favorite businesses. Every business—Starbucks, Amazon, McDonalds—produces a certain image in your mind, and all of them are different. Thus, you need to identify your core message and think about how to get it across to patients dental scaling machine.

If you’re going to treat your practice like a business, you also need to get down to its nitty-gritty details. You need to fully understand how it functions, from the front office to clinical areas to the back office and everything in between. You have to understand these areas so that, if there are issues, you can correct course and make improvements to become the business you want your patients to perceive.

Not Treating Your Team Well

Your team represents your business. In many cases, your patients interact more with your team members than with you turbine air compressor. You should always treat your staff with respect in front of patients and in private. Encourage team members to provide feedback on areas they see as opportunities for improvement and reward them if their ideas are successfully implemented.

For example, if they bring you an idea on how to save money on claim processing or in recycling fillings and it ends up saving the practice money, reward them with a gift card or bonus as a token of your appreciation. It’s a simple way to keep the ideas flowing, it makes everyone feel more engaged, and it improves employee retention. Positive reinforcement leads to greater productivity all around.

Lack of a Training Budget

Practices need a training budget to stay on top of changes in the industry. Whether it’s practice management, hygiene, insurance, marketing, or other areas, you have to invest in your employees to reach your business goals.

If you’re like most businesses, you’re only using a small portion of the functionality of your equipment and software. Invest in training your entire team to get the most out of the tools you have in place and make sure to cross-train so that you have backups for emergencies or employee turnover.
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