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Thomas Anderson
Posted February 22, 2018 by Thomas Anderson in Community
It follows <url=http://www.safewow.com>buy wow gold</url> complaints from gamers that the auction houses made the game less satisfying to play as they undermined the challenge of the battle to defeat Diablo, the "lord of terror".
Although the move may please many, it is has caused controversy with some as it effectively makes their virtual possessions worthless outside the game's horror themed fantasy environment.
"You might as well be robbing us," wrote one user on the company's forums.
"I have accumulated about $100 <62> on the real money auction house. if you allowed me to transfer it to Paypal even, that would be something, but you basically just ripped off every successful player on your game."
'Glacial speed'Although people had long traded other games' items with each other ahead of Diablo 3's launch, these transactions had typically been private affairs arranged outside of a game world, sometimes in breach of the rules.
Blizzard itself had banned players of another game World of Warcraft from buying and selling gear outside the title.
Diablo 3 marked a change of strategy. UK users, for instance, now faced a 1 fee for each item sold in the real money auctions and 15% charge of the final sale price for in game commodities including "gold", which itself could be used to make purchases.
Bearing in mind Diablo 3 proved to be the fastest ever selling PC game in the weeks after its launch, it offered a potentially lucrative way for the company to continue making money after players had bought the subscription free title.
"Blizzard were leading the way with the real money auction house, designed to take what was being done in a grey economy and making it legitimate, and indeed profitable," John Walker, editor of PC gaming site Rock, Paper, Shotgun told the BBC.
"They just did it in the wrong game. The very purpose of Diablo is to run around killing stuff and having them then drop new weapons and new equipment which allows you to kill more creatures, letting you gather better items creating a cycle which drives you to carry on.
"There's no doubt that what went wrong was always going to go wrong, and at its glacial speed Blizzard have acknowledged this."
Despite the firm's U turn another industry watcher said it would not spell the end for real money auction houses.
"This is not a condemnation of the model itself but rather its implementation," said Ed Barton, director of digital media at the consultancy Strategy Analytics.
"Diablo the game itself obviously went through two previous iterations where it didn't have an auction house and was not designed with the assumption that one would exist as a additional revenue stream for the developer.
"For success at charging for this type of transaction between users, that has to be baked into the design from the moment the initial game design document is drawn up."
 
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